A long-vacant lot will soon be home to the first high-rise multifamily/mixed-use building to grace the downtown Santa Rosa skyline in several decades, offering 107 market-rate apartments to a community starved for housing.
SOPHISTICATED URBAN INFILL
Santa Rosa, in concert with communities across California, is in the throes of an historic housing shortage. When the situation was exacerbated by the devastating fires in late 2017, developer Hugh Futrell responded by working with local agencies to bring this ambitious project to life. TLCD was asked to update and further develop Jon Worden Architect’s design concept to enhance its appeal and implement constructability strategies. Taking cues from other successful infill projects in the Bay Area, the 7-story building offers an urban living experience not currently available in downtown Santa Rosa.
The lobby entrance is marked by a monumental internally-illuminated vertical signage marquee – a tip of the hat to the historic Rosenberg’s Department Store just a few blocks down the street. But make no mistake, this building is not a throwback to a bygone era; it is firmly planted in the present and is designed to accommodate a recent influx of urban dwellers seeking improved connectivity via proximity to work, entertainment and shopping. Elongated bay windows and simplified materials enhance the verticality of the tower façade which sits across Fourth Street from a small urban park.
OPTIONS AND AMENITIES
The property offers residents a choice of 1- and 2-bedroom flats or loft units, each with its own private balcony. Amenities include an outdoor courtyard, swimming pool, fitness rooms and a spacious roof deck with spectacular views of the Sonoma mountains and downtown. Although residents may opt to not own a vehicle, two levels of parking are provided. On the ground floor a small restaurant activates the Fourth Street sidewalk and invites passersby to mingle with residents.
GRACEFUL NEIGHBORHOOD TRANSITION
An elegantly proportioned pool house and plaza integrates with adjacent single-story residential buildings and conceals the fact that it is part of a much larger building.
Client: Hugh Futrell Corporation