IIDA North Bay City Center Spring Forum

Design for the Future: Next Generation Workplaces

May 10, 2019

“After being actively involved with IIDA as a student member for four years in Northeast Ohio, I had the pleasure as a new associate member to work with fellow IIDA North Bay City Center members to plan this year’s Spring Forum titled, Design for the Future: Next Generation Workplaces.”

Andrea Nagy, Designer TLCD Architecture

Throughout the planning process for the IIDA Northern California Forum Series, our goal was to create a conversation to help the local design community understand how designers can positively impact the local economy by helping businesses succeed in attracting and retaining talent.

Hosted at Keller Street CoWork in downtown Petaluma, attendees had the opportunity to socialize and explore the innovative and inspirational space while enjoying a light brunch and bubbles prior to the panel. The discussion was an eye-opening conversation around the idea of placemaking in regards to local communities and businesses with discussion touching on the housing shortage, creating a unique sense of place to differentiate itself, and challenges in transportation within the Bay Area. Designers were also offered ideas of how to better get involved in order to be a positive and known presence in their local communities.


IIDA North Bay City Center Spring Forum

IIDA North Bay City Center Spring Forum

All proceeds from the event will go towards this year’s beneficiary; Petaluma Educational Foundation (PEF), whose grants and scholarships enhance the academic lives of more than 13,000 students annually. We are very excited to work with PEF to create a grant in IIDA’s name to help enrich the lives of our local students.

IIDA North Bay City Center Spring Forum

Spring Forum Panelists:

Mindi Weichman, Design Director, Studio O+A

Danielle Stroble, Founder/Community Director, Keller Street CoWork

Danielle O’Leary, Director of Economic Development & Innovation, City of San Rafael

Karen Heintz, Managing Director of Business Transition & Move Management CBRE